Communications strategist. Twenty years. No filler.
I build narratives that hold under pressure. Twenty years across agencies, tech platforms, and consumer brands taught me one thing: the story you tell matters less than whether you can defend it when everything breaks. I work with companies that understand the difference.
Most brands treat crisis comms as damage control. It's a stress test of whether your narrative infrastructure was ever real.
March 2024On scaling global communications teams across brand portfolios — and why most org charts get it wrong.
February 2024Someone else is always writing part of your story. What you do with that is the whole game.
January 2024